Google Ads Negative Keywords [Advanced Guide 2019]

Mar 16, 2023
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Are you struggling to maximize the return on investment (ROI) from your Google Ads campaigns? Do you find yourself wasting precious advertising budget on irrelevant clicks? Look no further! SEO Lehi, a leading provider in Business and Consumer Services - SEO services, is here to help you optimize your Google Ads campaigns by utilizing negative keywords in a smart and advanced way.

What are Negative Keywords?

Before we dive into the advanced techniques, let's first understand what negative keywords are and why they are crucial for your advertising success. Negative keywords are specific keywords or phrases that you can add to your Google Ads campaign to prevent your ads from being triggered by irrelevant searches.

For example, let's say you own an online shoe store specializing in high-end luxury shoes. By adding "cheap" as a negative keyword, you ensure that your ads will not appear when someone searches for "cheap luxury shoes." This helps you avoid wasting ad spend on clicks that are unlikely to result in conversions.

Advanced Techniques to Optimize Negative Keywords

1. Extensive Keyword Research

When optimizing negative keywords, conducting extensive keyword research is essential. Identify keywords that are irrelevant to your business and add them as negative keywords. This will help you refine your target audience, ensuring your ads reach the right people.

2. Utilize Google Analytics Data

Google Analytics provides valuable insights into the search terms that users are using to find your website. By analyzing this data, you can identify negative keywords and continually improve the efficiency of your Google Ads campaigns. Regularly monitor and update your negative keyword list to stay ahead of the game.

3. Leverage Search Terms Report

Within your Google Ads account, utilize the Search Terms Report to identify new potential negative keywords. This report shows you the actual search terms people used before clicking on your ads. By carefully reviewing this data, you can spot trends and identify irrelevant keywords that need to be added to your negative keyword list.

4. Use Match Types Strategically

Google Ads offers three match types: broad match, phrase match, and exact match. Each match type has its advantages and disadvantages. By using match types strategically, you can control the level of precision when it comes to triggering your ads. Experiment with different match types to find the right balance that maximizes your ROI.

5. Prioritize Negative Keywords List

Not all negative keywords have the same impact on your advertising campaign. Some keywords may rarely occur, while others may generate a significant amount of irrelevant traffic. Prioritize your negative keyword list based on frequency and relevance. This will help you allocate your budget more efficiently, resulting in a better ROI.

6. Analyze Competitor Keywords

Keep a close eye on your competitors by monitoring their keywords. Identify keywords they are targeting that may be irrelevant to your business. By adding these competitor-specific keywords as negative keywords in your Google Ads campaign, you can ensure that your ads will not appear in searches intended for your competitors, saving you valuable advertising budget.

7. Regularly Monitor and Optimize

Optimizing negative keywords is an ongoing process. Regularly monitor the performance of your ads, analyze search term reports, and refine your negative keyword list accordingly. Stay up-to-date with industry trends and adjust your negative keywords strategy as needed to stay ahead of the competition.

Implementing these advanced techniques for optimizing negative keywords in Google Ads can significantly enhance the efficiency and effectiveness of your advertising campaigns. By ensuring your ads are shown to the right audience, you can increase click-through rates, conversions, and ultimately, your ROI.

At SEO Lehi, we specialize in providing top-notch SEO services to help businesses like yours achieve the best results from their online advertising efforts. Contact us today to learn more about how we can assist you in optimizing your Google Ads campaigns and utilizing negative keywords to drive success in 2019 and beyond!

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